Wednesday, 20 September 2017

FASHION: My Love/Hate Relationship with NYFW

New York Fashion Week (NYFW) is one of my favourite and least favourite weeks for fashion for multiple reasons but the main reason being that’s it’s not really about fashion anymore.

Let me explain…

With social media being so prominent in our everyday lives this day and age, people have become almost obsessed with celebrity culture. This is obviously no news to anyone but I feel like people only tune in or care about these runway shows because they either see/know a familiar faces walking on the runway or the ones sitting in the front row seats. Designers and PR people obviously caught onto this so that why we see a lot of hype around shows like Alexander Wang for example as his shows are usually followed by a massive after party with celebrity appearances. Of course lo and behold, everyone on snapchat, Instagram and stories just waiting to see at least a snippet of the action. However, who really talked about the clothes, the fashion its self? Yes, the show had a great and exciting atmosphere and bumping music but how much of this scene and hype where because of the people attending and how much of it was because of the actual fashion.

Just recently in the past couple of seasons designers asked these celebrities to walk in their shows. A current example would be Philippe Plein SS18, where viewers say the faces of Tyana Taylor and 21 Savage to name a few grace the runway. Don’t get me wrong, it was one of my favourite shows and it was super entertaining to watch, however did anyone know who the hell was he before the show? Please let’s be honest here. I knew of him but never really thought much of the brand UNTIL the show.

21 Savage for Philipp Plein 

I know inviting an A-List celebrity is a great marketing technique, however for those like myself who love seeing 21 and his white foam cups on stage; I don’t think that it should be the main take away from the show. I’m one of those people that love fashion for the style and the artistry behind it. I love how fashion can tell a bigger story and for the fact that it’s an art form everyone has to take part of whether you like it or not. Even if you’re the type who “doesn’t care” you still have some sort of preference on what you like and don’t like to wear.

On the flip side, I understand that sometimes art inspires art. Music, makeup, fine arts, and dance have such an influence of fashion and vice versa so it only makes sense that these are the faces we see sitting front row. From a marketing and promotional point of view (not a marketing expert) it’s also a smart move. Not everyone maybe diverse and knowing in the realm of fashion in regards to designers and ect., so having rappers such as Nicki Minaj for example and athletes like Lebron James make an appearance at a show may bring in a whole new audience that will absolutely love the clothes that the brand produces. I can definitely attest to this because when I was “getting into fashion” back in high school that’s how I knew who a lot of these brands were.



Kith show was one of my favourite for its street style, athleisure and edgy aesthetic 


Another aspect of NYFW that I have mix feeling for are the bloggers. I am one myself and I’m not saying we ALL do this but here are somethings I notice. I feel like the primary job and purpose of a blogger is to serve as the middle ground between a brand/company and the everyday consumer. Well established bloggers are not necessarily “celebrities” or “A-Listers” but they aren’t regular Joe’s like you and I so whenever bloggers talk about a product or review a certain item, I expect complete transparency. In regards to New York Fashion Week, as a consumer I want to see more of the behind the scenes, the mayhem before the show, hair makeup and your thoughts on the runway you just saw. Don’t get me wrong NYFW and blogger equals to STREET STYLE GOALS but I need a little more. I see a lot of the glitz and glamour but just give me the inside scoop. Maybe it’s just the journalist inside me slightly over thinking things…

I’m a fairly new fashion and beauty blogger/writer and haven’t been at this for supper long so like a lot of you I’m a consumer looking in, and this is what I see. One day I would love to be sitting at one of these shows and comeback to give an update about what has been said above, but for now these are just observation. I put together a list of some of my favourite looks from my favourite shows so you guys can check it out here. Most of my favourite brands show at New York fashion week so I’ll always have an eye out on what’s going on. However, I do sometimes wish that it’s not so much about why they are there.

much love,

mel.

P.S - NONE OF THESE PHOTOS ARE MINE AND ARE TAKEN FROM THE VOGUE RUNWAY GALLERY.
https://www.vogue.com/fashion-shows



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Tuesday, 19 September 2017

FASHION: NYFW SS18 Favourites

Fashion Week has come around again and I'm probably sitting in a 10 lecture. Nevertheless, I did manage to peep at some amazing looks thanks to Vogue (not sponsored but they do have the best images.)
Fashion Week kicks of in New York (NYFW) with a bang. I personally have a love hate relationship with NYFW, but regardless some of my favourite do show here. Finally without any further delay, in no particular order, here are some of my favourite looks from epic shows.

P.S: Don't forget to leave a comment on your favourites as well :)

Opening Ceremony





Christian Siriano






Chromat 






Philippe Plein 





Rag & Bone 






Oak 





Kith 






Coach






Dundas





Prabal Grunung 





Nicole Miller 





Fenty X Puma 






Jason WU




Giambattista Valli 






Oscar de la Renta 






Cushine et Ochs 






***IMAGES ARE NOT MY OWN***
link to Vogue Runway Gallery Here:
https://www.vogue.com/fashion-shows
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